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Nakadi Launches at IBC 2025 to Showcase its Fusion-Powered Streaming Service that Delivers More for Less

Initially Targeted at Emerging Regions, Nakadi Delivers Unmatched Quality, Massive Reach, and Significantly Reduced Infrastructure Costs without Compromise

 

IBC 2025, Amsterdam, 8 Sept, 2025 – Nakadi, a new breed of streaming services company redefining how video is delivered, will introduce its fully managed, white-label OTT service at IBC 2025 (booth 1.C91). Built on its Fusion protocol and backed by industry experts with more than 20 years’ experience, Nakadi promises flawless playback, massive scalability, and up to 10x lower infrastructure costs compared to legacy streaming protocols.

 

“Streaming has always been about trade-offs between experience, quality, scale and  costs,” said George Mikeladze, Founder and CEO of Nakadi. “With our Nakadi streaming service, we’ve eliminated those trade-offs. We have made it possible to deliver premium-quality video at a fraction of the infrastructure cost. For video service providers seeking the most efficient way to upgrade their delivery without the burden of building the system, managing  operations and maintain the service lifecycle, Nakadi offers a new breed of streaming service, which lets them focus on what matters most: content, audiences, cross networks experiences and brand.”

 

Mikeladze will be joined by a newly expanded leadership team, including Thierry Fautier as Chief Strategy Officer, Abe Zerbib as Chief Business Officer, and Patrick Zucchetta as Strategic Advisor & Fundraiser. 

 

The story of Nakadi starts in Georgia, one of the more challenging pay TV markets in the world. Facing low ARPU, fragmented infrastructure, and widespread piracy, Mikeladze and his team have deep experience building scalable, profitable pay TV operations where others failed. That experience inspired the creation of Fusion protocol, a pre-standard Media over QUIC (MoQ)-based innovation designed to solve the persistent cost, quality, and scale limitations of WebRTC, HLS, DASH, and CMAF. 

 

Unlike legacy approaches that layer multiple systems, Nakadi combines protocol + platform + managed service into one seamless solution. Its Fusion protocol ensures:

  • Unmatched quality: Real-time interactivity and flawless 4K/8K/XR streaming, even on challenging network conditions.

  • 10x cost savings: Fusion protocol network of servers supports natively more users with fewer machines, dramatically lowering total cost of ownership (TCO).

  • Unlimited scale: Massive reach to millions of concurrent viewers without bottlenecks.

  • Deployment flexibility: Cloud, on-premises, or hybrid, all fully white-labeled and managed end-to-end.

 

Nakadi’s initial focus is on broadcasters, operators, and media companies in emerging regions, where the economics of infrastructure matter most. However, the solution is equally suited for mature markets, where streaming services are commoditizing and cost efficiency has become the next competitive frontier.

 

At IBC 2025, booth 1.C9, Nakadi will showcase live demonstrations of its Fusion-powered streaming service, highlighting flawless delivery in challenging network environments and the savings potential for operators worldwide. To book a demo, click here.

 

About Nakadi
Nakadi is a new generation streaming services company delivering a fully managed, white-label OTT service powered by its Fusion protocol. Combining protocol innovation with an end-to-end service model, Nakadi enables unmatched quality, massive reach, and lower total cost of ownership with up to 10x less infrastructure investment. Founded by streaming pioneer George Mikeladze, Nakadi is built to serve broadcasters, operators, and media companies in both emerging and mature regions. For more information, visit www.nakadi.stream and follow us on LinkedIn.

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